Selling In Winter? Chill Out - It
Might Be Easier Than You Think
By John Voket
Just because it's cold outside, or the days are short doesn't mean you need to
dial down your hopes of selling home until spring. I recently ran across some
inspiring winter home selling ideas from Dana Dratch, a long-time Georgia real
estate professional and writer for Bankrate.com.
Dratch says while it's true that in most areas you'll probably have fewer
buyers during the winter, you will have less competition from other sellers.
Check out her tips for winter home sellers, which we will begin focusing on in
this first of two installments.
According to Dratch, the top tip from REALTORS® is about snow and ice -- if the
buyer can't get in easily, the house won't sell. That means keeping walkways
and driveways free of the frozen stuff. If you're away frequently or live in an
area that's subject to bad weather, it can pay to hire a service to regularly
salts or shovels the driveway and sidewalks.
If you're showing during the winter, think "warm, cozy and homey,"
says Ken Libby, a real estate professional in Stowe, Vt. Before a buyer comes
through, adjust the thermostat to a warmer temperature to make it welcoming.
And if you have a gas fireplace, turning it on right before the tour can give
the house a little ambience, says Libby.
Take advantage of natural light by making the most of the light you do have.
Have the curtains and blinds cleaned and open them as wide as possible during
daytime showings. Clean all the lamps and built-in fixtures, and replace the
bulbs with the highest wattage that they will safely accommodate. Before you
show the house, turn on all the lights.
Get the windows washed - they are one thing that many sellers don't even
consider. In winter that strong southern light can reveal grime and make it
look like the home hasn't been well maintained.
And to create a little atmosphere, tune the radio to the local classical
station and turn it down so that you just hear it quietly in the background. In
our next segment, we'll continue with Dratch's remaining tips to help you sell
your house this winter.